Seeing the World from a Higher Perspective

Along with aligning to Aveda’s mission and principles, OYESPA is pleased to be a member of Green Circle Salons and B Corporation certification.

The mission of Green Circle Salons is to provide a sustainable salon solution to recover and repurpose beauty waste, helping to ensure that we not only serve our customers in a holistic way, but also to help keep the planet beautiful and clean.

Certified B Corps are leaders of a global movement of people using business as a force for good. Honest, Ethical, Communal, Purpose-Driven, Responsible, and Sustainable, they meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems.

Audited every two years by B-Lab Company, an independent Not-for-profit, these companies exchange their best practices in an active purpose-driven network.

In addition, caring for the world has been a key part of Aveda’s mission since its founding in 1978. Aveda has always been cruelty-free and is transitioning to vegan formulations. Additionally, Aveda is striving for improvement in its product manufacturing processes and packaging. Aveda strives to care for people and the planet every step of the way and offering carbon offsets is just one more way to continue to care for the world that we live in. As of July 2019, all products manufactured are 100% vegan. Aveda is committed to having all vegan products on shelves by January 1, 2021.

Fun fact: Aveda has been manufacturing products with wind power for 10 years through renewable energy credits and carbon offsets.

Fun fact: In 2020, Aveda installed a 900kW solar array at Aveda headquarters that will provide approximately 50% of the manufacturing facility’s annual demand.

Fun fact: Aveda has been working with global and local philanthropic partners to protect and provide clean water since 1999 and has raised nearly $65M to help fund environmental initiatives globally.

2024 Gold Recognition badge for Sustainable IGH featuring a green landscape with buildings and trees, accented by a beautiful gold border. - OYESPA Aveda Lifestyle | nver Grove Heights, MN